Welcome to the MCOL Blog

Please join the discussion with our panel of experts, as we cover a wide range of important topics shaping the business and future of health care.


Net Gain of 9.3 Million American Adults with Health Insurance Coverage

By Claire Thayer, April 18, 2014

While the big news this week focused on the success of President Obama and the ACA enrolling 8 million Americans for health insurance through the federal marketplace, a new study from RAND estimates that there was actually a net gain of 9.3 million in the number of American adults with health insurance coverage.............Click to continue


The Colossal Ship - The SS Rx Costs – makes a Course Correction

by Clive Riddle, April 17, 2014

Course corrections on mammoth shipping lines don’t happen in an instant – you watch them develop over a period of time. The same can be said for pharmaceutical costs as well as the entire healthcare sector, and the IMS Institute for Healthcare Informatics tells us we’re witnessing a slow correction right now.............Click to continue


Hacking a Better Health System

By Kim Bellard, April 9, 2014

Who knew hacking might help us reinvent our health care system?

I must be old-fashioned, or at least not a true techie, because I still thought of hacking as a bad thing.I was thus surprised to read in The Wall Street Journal that “hackathons” are a trend for the good in health care .............Click to continue


April Fool’s Day Brings Some Humor to Healthcare

By Clive Riddle, April 4, 2014

The first of April marked the annual issuance of satirical lists from healthsprocket, zinging a range of current topics in the business of healthcare, which I can’t resist repeating.

First, let’s visit a list of predictions of future major news items, in a list entitled - Top Healthcare Headlines from Tomorrow's News.............Click to continue


March Brings Three Different Slices of Health Plan Consumer Experience Ratings

by Clive Riddle, March 28, 2014

This month, three annual proprietary consumer experience studies have yielded separate slices of the health plan consumer experience. J.D. Power, Temkin Group and Saatmetrix have all weighed in, and each shed favorable light on Kaiser Permanente, among other plans.............Click to continue


Seated Behind a Health Plan Dashboard

By Clive Riddle, March 21, 2014

Spring has sprung, and if your fancy lightly turns to thoughts of health plans, and in fact you are driven towards such thoughts, a dashboard can be useful. You may be in luck, as Sherlock Company provides a summary from their health plan dashboard as part of their complementary publication.............Click to continue


Content Marketing Dominates Social Media Trends in 2014

By Claire Thayer, March 12, 2014

There continues to be a very strong focus on Content Marketing as a vehicle for educating current customers as well as for attracting new business opportunities. White papers and sponsored emails are considered the two top tactics.............Click to continue


That's Not the Way I Always Heard It Should Be

by Kim Bellard, March 11, 2014

Now that the initial open enrollment period under ACA is drawing to a close, we’re starting to hear more about how the enrollment is going, and the news is not encouraging.

The Administration has touted that 4 million have gotten coverage through the exchanges – still several million short of their goals.............Click to continue


How do you Define Population Health?

By Clive Riddle, March 7, 2014

This week, the inaugural issue of Population Health News was published. In their Thought Leaders Corner, a number of members of their national advisory board answered the question – how do you define population health? Here’s what the experts had to say.............Click to continue


mHealth on my Mind

by Clive Riddle, February 28, 2014

With the HIMSS14 gargantuan annual conference being held this week in Orlando, the spotlight has been shining bright on mHealth and other health information technology as of late.  In conjunction with the conference HIMSS Analytics released results.............Click to continue


I'll Take My Care To Go

By Kim Bellard, February 17, 2014

I have to admit that when fast food restaurants first got into drive-throughs, I didn’t really see the point. Well, I missed that one: they now do 60-70% of their business via the drive-through, changing the architecture, menu, and consumer expectations of the fast food industry along the way. Aside from pharmacies, I haven’t seen drive-throughs impact health care yet.............Click to continue


Stakeholder Views on Trends, Winners and Losers for 2014

By Clive Riddle, February, 14, 2014

MCOL recently conducted its annual Future Care e-Poll, asking stakeholders their perspective of trends, winners and losers for the coming year and beyond. Here’s a sneak peek at some of the results from the soon to be released report on this year’s findings.............Click to continue


Practice Priorities for Physicians to Thrive in ACA, Receive Higher Reimbursement

By Cyndy Nayer, February 7, 2014

The promise of value, outcomes, and payment reform are foundational within the ACA (Affordable Care Act) legislation, sometimes called Obamacare.  In order to achieve these reforms, electronic medical records, value-based designs, wellness incentives, expanded coverage through Medicaid.............Click to continue


HealthshareTV – New videos added this week

By Claire Thayer, January 31, 2014

MCOL’s HealthshareTV site has thousands of videos covering important topics for business leaders. Select from over thirty-five categories, including Accountable Care, Benefits, Consumer Driven, Health Insurance Exchanges, Health Reform, Medicaid, Predictive Modeling, readmissions, Trends, and more. Here are some of the new videos added this wee.............Click to continue


Effectiveness of SMS in healthcare

By Krista Burris, January 28, 2014

Healthcare is at a tipping point and as such, unprecedented efforts are being made to improve health outcomes and foster efficiencies in healthcare delivery. What seems promising with the current reform and transformation efforts is the convergence of existing mass markets influencing healthcare innovation. For example, leveraging mobile phones.............Click to continue


Mobile Opens, Desktop Opens and Webmail Opens

By Claire Thayer, January 22, 2014

A new report on email marketing by Litmus, shows that in November 2013, mobile opens surpassed the 50% mark for the first time, with 51% of all emails now being opened on mobile devices, with most of these occurring on .............Click to continue


2014 TOP 10 Watchlist

By Lindsay Resnick, January 21, 2014

Here's what's on this year’s radar screen for leading healthcare companies..............Click to continue


Health Engagement and MLK

By Cyndy Nayer, January 21, 2014

It’s Martin Luther King Day 2014. The sun is shining and the quotes are flowing on the media.  Each year I seek one of his quotes to guide my efforts.............Click to continue


Grading the Emergency Care System

By Clive Riddle, January 17, 2014

For the first time since 2009, the American College of Emergency Physicians (ACEP) issued their report card on the emergency care system at the state and national levels. Our grades have slipped. Their 149-page report.............Click to continue


The Locked-Up Potential of Healthcare Consumers

By Clive Riddle, January 10, 2014

It’s become a common theme in healthcare surveys – the consumer has all this potential in our era of health reform, and much is riding on the consumer in the healthcare reform equation, but to-date that potential remains largely locked up.............Click to continue


Can the Consumer Choose Wisely in 2014?

By Clive Riddle, January 3, 2014

The just released January 2014 issue of Medical Home News includes a profile of Paul Keckley, PhD, in which he is asked this question: “Looking back on your years as a health care analyst, what has been this country’s major achievement and what has been its greatest disappointment in terms of health care delivery?” His answer.............Click to continue


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MCOLBlog Team

Kim Bellard
KB Consulting
Columbus, OH

Krista Burris
Healthcare Strategy Consultant
San Francisco Bay Area

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William DeMarco
President
DeMarco and Associates
Rockford, IL

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Laurie Gelb
Vice President
ORC International
Seattle, WA

Nate Kaufman
Managing Director
Kaufman Strategic Advisors
San Diego, CA

Cyndy Nayer
Founder and CEO
Cyndy Nayer's Center of Health Engagement
CyndyNayer.com

Lindsay Resnick
Chief Marketing Officer
KBM Group: Health Services

Clive Riddle
President
MCOL
Modesto, CA

Marshall Riddle
Senior Analyst
MCOL
Modesto, CA

Claire Thayer
Vice President
Business Development
MCOL
Portland, OR

Paul Vogelzang
Social Media Expert
Falls Church, VA