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Aligning Wellness Program Incentives to Increase Use of Digital Health Apps

By Claire Thayer, March 29, 2016

A recent HealthMine survey of 500 insured consumers finds that half of those surveyed are enrolled in a wellness program and one-third received their health device/app as a benefit of their wellness program.  Of those now using digital health tools, most were for tracking fitness and nutrition purposes. Pharmacy and medication tracking apps were used by 28% and 14% of those surveyed; patient portal by 22%, and about 10% indicated they were using apps for prescriptions / medical provider price comparisons.  A bit surprisingly, only 7% were using disease management apps:

More on these findings, including biggest motivators to use digital health apps, are published at HIT Consultant.

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