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mcol White Papers on Social Content

By Claire Thayer, September 16, 2013

There's a variety ways to implement and integrate social content management and social business applications.  Developing an overall strategy early in the process is an important component to the overall success of the implementation.  We recently posted a complimentary white paper on this topic which might be of interest: "Managing Social Content - to maximize value and minimize risk." If you’re looking to learn more about social business technologies, the Social Business Systems white paper explores the following: How enterprises are determining the right areas in which to invest in social business; Why social business technologies can be the best way to promote collaboration between sales and marketing departments; Which social business technologies and delivery mechanisms return the best results for various industry segment; How setting up a reward scheme can dramatically improve cross-organizational buy-in; and Why detailed recordkeeping must be integral to your social business operations. These and other informational white papers are available on a complimentary basis on

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