What’s Happening at MCOL | Webinars this week focus on Healthcare Exchanges and Social Medica Activity
By Claire Thayer, August 14, 2012
On Wednesday, Payers & Providers co-sponsors a webinar event titled “The California Healthcare Exchange: A Progress Report.” We hope you’ll join us as the California Health Benefits Exchange’s David Panush, Health Access’ Anthony Wright and Jon Gabel of NORC discuss the progress California is making in building its healthcare exchange. They will discuss who will participate in the exchange starting in 2014, how consumers will benefit, and examine what other states are doing in their own exchange construction efforts.
On Thursday, Healthcare Web Summit Events presents key research findings from MCOL and PricewaterhouseCoopers’ on Healthcare Social Media Activity in 2012. This webinar event is co-sponsored by HFMA – Northern California Chapter. MCOL is compiling an important white paper in this regard: "Measuring Health Care Business Social Media Activity - 2012" which will be unveiled and discussed at length at the live webinar and delivered to all attendees. This new white paper involves compilation of a number of recent key research findings from leading organizations, plus original research of social media activity for over 50 major national and regional health care organizations including health plans, health systems, hospitals, pharmaceutical organizations, other providers and government health care agencies. The webinar also includes a detailed discussion of PwC's Health Research Institute report "Social media likes healthcare: From marketing to social business." Topics will include new relationships between consumers and the biggest health companies that serve them, how individuals use the social channel, and strategies for companies to incorporate social media into their business operations.
We look forward to having you join us at these Healthcare Web Summit events. For more information: http://healthwebsummit.com/upcoming.htm