By Claire Thayer, March 12, 2014
There continues to be a very strong focus on Content Marketing as a vehicle for educating current customers as well as for attracting new business opportunities. White papers and sponsored emails are considered the two top tactics for generating leads, along with sponsored webinars, according to a recent survey conducted by Business.com of more than 500 of its active pay-per-lead advertisers on questions related to lead generation tactics and strategies. Specific to White Papers, more than 50 percent of those surveyed said white papers are a “valuable” or “extremely valuable” source of leads:
This week, Business 2 Community posted their 13 Social Media Marketing Trends in 2014, on the top of the list -- content marketing --
As you consider your White Paper strategy, here a few good resources that might be helpful:
- Curiosity Journalism: The Newest Trend In Content Marketing
- Creating Valuable Content – An Essential Checklist
- Content Marketing Checklist: 13 Things You Must Do Before You Publish Content
We of course would love to engage with you in a conversation about our own ideas to help you power your White Paper strategies! Drop your contact info here at any time and we’ll send you a few ideas to think about!