Entries in Thayer, Claire (87)


Content Marketing Dominates Social Media Trends in 2014 

By Claire Thayer, March 12, 2014

There continues to be a very strong focus on Content Marketing as a vehicle for educating current customers as well as for attracting new business opportunities. White papers and sponsored emails are considered the two top tactics for generating leads, along with sponsored webinars, according to a recent survey conducted by Business.com of more than 500 of its active pay-per-lead advertisers on questions related to lead generation tactics and strategies.  Specific to White Papers, more than 50 percent of those surveyed said white papers are a “valuable” or “extremely valuable” source of leads:

This week, Business 2 Community posted their 13 Social Media Marketing Trends in 2014, on the top of the list -- content marketing -- 

As you consider your White Paper strategy, here a few good resources that might be helpful:

We of course would love to engage with you in a conversation about our own ideas  to help you power your White Paper strategies! Drop your contact info here at any time and we’ll send you a few ideas to think about!


HealthshareTV – New videos added this week

By Claire Thayer, January 31, 2014

MCOL’s HealthshareTV site has thousands of videos covering important topics for business leaders.  Select from over thirty-five categories, including Accountable Care, Benefits, Consumer Driven, Health Insurance Exchanges, Health Reform, Medicaid, Predictive Modeling, readmissions, Trends, and more.   Here are some of the new videos added this week:

We hope you’ll visit the site regularly, and while there, be sure to search Featured Videos, check out the Editor’s Picks, or sign up for the HSTV Newsletter!


Mobile Opens, Desktop Opens and Webmail Opens

By Claire Thayer, January 22, 2014

 A new report on email marketing by Litmus, shows that in November 2013, mobile opens surpassed the 50% mark for the first time, with 51% of all emails now being opened on mobile devices, with most of these occurring on iPhone, Android and iPad mobile devices.   Webmail opens trend down from 25% to 20% while desktop opens saw a slight downward trend from 33% to 29%. Here’s a summary graphic:

For more info on trends in Mobile Opens, Desktop Opens and Webmail Opens, check out the full year end summary on the Litmus-email-client-market-share-2013-infographic here.


Pwc Top Healthcare Issues in 2014

By Claire Thayer, December 12, 2013

This week, PwC’s Health Research Institute (HRI) released its annual report on their top health industry issues. Trending as HRI’s top 10 issues for 2014 are:

To explore all of these important issues, start here!  Want to learn more, these and other key trends and issues impacting the business of health care throughout 2014 will be discussed at the 12th Annual Future Care Web Summit, scheduled for January 23, 2014 – the webinar is at 1:00PM.


MCOL Blog | Fraud, Waste & Abuse Continuum in Healthcare

By Claire Thayer, December 6 , 2013

This week, Verisk Health posted a blog that identifies these three specific opportunities to help control costs and eliminate fraud, waste and abuse in healthcare:

  1. Tracking Durable Medical Equipment (DME)
  2. Assessing Lab National Coverage Determinations
  3. Improving Payment Accuracy on Modifiers 59 and 25

There's an interesting supportive infographic on the Verisk Health site that shows fraud, waste and abuse existing on a continuum and the level of intent a provider has to deceive – here’s a screen shot identifying the behaviors within the FWA continuum:

More details on these payment accuracy solutions are here.