Entries in Thayer, Claire (88)


Net Gain of 9.3 Million American Adults with Health Insurance Coverage

By Claire Thayer, April 18, 2014

While the big news this week focused on the success of President Obama and the ACA enrolling 8 million Americans for health insurance through the federal marketplace, a new study from RAND estimates that there was actually a net gain of 9.3 million in the number of American adults with health insurance coverage from September 2013 to mid-March 2014.

The RAND survey, “drawn from a small but nationally representative sample, indicates that this significant uptick in insurance coverage has come not only from enrollment in the new marketplaces established under the Affordable Care Act (ACA), but also from new enrollment in employer coverage and Medicaid.”

A summary of the new RAND report is available for free here, with highlights below:

  • Of the 40.7 million who were uninsured in 2013, 14.5 million gained coverage, but 5.2 million of the insured lost coverage, for a net gain in coverage of approximately 9.3 million. This represents a drop in the share of the population that is uninsured from 20.5 percent to 15.8 percent.
  • The 9.3 million person increase in insurance is driven not only by enrollment in marketplace plans, but also by gains in employer-sponsored insurance (ESI) and Medicaid.
  • Enrollment in ESI increased by 8.2 million.
  • Medicaid enrollment increased by 5.9 million. New enrollees are primarily drawn from those who were uninsured in 2013, or those who had “other” forms of insurance, including Medicare, retiree health insurance, and other government plans.
  • According to our estimates, 3.9 million were covered through the state and federal marketplaces as of mid-March 2014. This figure does not fully capture the enrollment surge that occurred in late March.
  • Among the 7.8 million people who were enrolled in off-marketplace individual market plans in early 2014, 7.3 million were previously insured; 5.4 million were previously insured through an individual market plan.

The complete RAND study is available for download at no charge here.

Looking for an easy way to keep up on what’s happening in the health insurance marketplace? Health Policy Publishing now has several free resources on this topic, including Health Insurance Marketplace News,  a twelve page monthly newsletter; a free bimonthly e-newsletter, Health Insurance Marketplace News Bulletin; a related Linkedin Group; Conferences; HIX Directory; and HIX Learning Kit. Learn more: http://www.healthinsurancemarketplacenews.com/resources.html


Content Marketing Dominates Social Media Trends in 2014 

By Claire Thayer, March 12, 2014

There continues to be a very strong focus on Content Marketing as a vehicle for educating current customers as well as for attracting new business opportunities. White papers and sponsored emails are considered the two top tactics for generating leads, along with sponsored webinars, according to a recent survey conducted by Business.com of more than 500 of its active pay-per-lead advertisers on questions related to lead generation tactics and strategies.  Specific to White Papers, more than 50 percent of those surveyed said white papers are a “valuable” or “extremely valuable” source of leads:

This week, Business 2 Community posted their 13 Social Media Marketing Trends in 2014, on the top of the list -- content marketing -- 

As you consider your White Paper strategy, here a few good resources that might be helpful:

We of course would love to engage with you in a conversation about our own ideas  to help you power your White Paper strategies! Drop your contact info here at any time and we’ll send you a few ideas to think about!


HealthshareTV – New videos added this week

By Claire Thayer, January 31, 2014

MCOL’s HealthshareTV site has thousands of videos covering important topics for business leaders.  Select from over thirty-five categories, including Accountable Care, Benefits, Consumer Driven, Health Insurance Exchanges, Health Reform, Medicaid, Predictive Modeling, readmissions, Trends, and more.   Here are some of the new videos added this week:

We hope you’ll visit the site regularly, and while there, be sure to search Featured Videos, check out the Editor’s Picks, or sign up for the HSTV Newsletter!


Mobile Opens, Desktop Opens and Webmail Opens

By Claire Thayer, January 22, 2014

 A new report on email marketing by Litmus, shows that in November 2013, mobile opens surpassed the 50% mark for the first time, with 51% of all emails now being opened on mobile devices, with most of these occurring on iPhone, Android and iPad mobile devices.   Webmail opens trend down from 25% to 20% while desktop opens saw a slight downward trend from 33% to 29%. Here’s a summary graphic:

For more info on trends in Mobile Opens, Desktop Opens and Webmail Opens, check out the full year end summary on the Litmus-email-client-market-share-2013-infographic here.


Pwc Top Healthcare Issues in 2014

By Claire Thayer, December 12, 2013

This week, PwC’s Health Research Institute (HRI) released its annual report on their top health industry issues. Trending as HRI’s top 10 issues for 2014 are:

To explore all of these important issues, start here!  Want to learn more, these and other key trends and issues impacting the business of health care throughout 2014 will be discussed at the 12th Annual Future Care Web Summit, scheduled for January 23, 2014 – the webinar is at 1:00PM.