Lindsay Resnick (My Blog)
Lindsay Resnick
Chief Marketing Officer - KBM Group: Health Services
tele: 773.372.4961
eMail: Lindsay.resnick@kbmg.com
web: www.marketingdirect.com www.kbmg.com
blog: www.lindsayresnick.com
twitter: @resnicklr
Lindsay has thirty years of professional experience in health care and insurance.
He is Chief Marketing Officer of KBM Group: Health Services, a national marketing services company and leader in knowledge-based marketing, both digital and traditional direct response. Areas of focus include strategic planning, database services, customer segmentation, direct-to-consumer lead generation, customer engagement, online marketing, and sales integration.
Previously Lindsay held senior executive roles at:
- Gorman Health Group, a leading Medicare and federal programs consultancy
- Healthmarket, one of the country’s first Consumer Directed Healthcare plans
- Radix Health Connection, a specialized investment-banking and M&A firm
- Celtic Life Insurance, a small group, individual medical and Medicare insurer
Early in his career Lindsay’s experience included Blue Cross Blue Shield Association, Massachusetts Department of Public Health and Massachusetts General Hospital.
Lindsay has a Masters in Health Administration from Washington University in St. Louis and a Bachelor of Science in Business Administration from Northeastern University in Boston.
Lindsay is a frequent speaker and author on topics including health care, insurance, marketing, and business strategy. Originally from New York, he is a longtime resident of Chicago.
