Lindsay Resnick (My Blog) 

 

Lindsay Resnick

Chief Marketing Officer - KBM Group: Health Services
tele:  773.372.4961
eMail: Lindsay.resnick@kbmg.com
web:   www.marketingdirect.com  www.kbmg.com  
blog:  www.lindsayresnick.com

twitter: @resnicklr

Lindsay has thirty years of professional experience in health care and insurance.

He is Chief Marketing Officer of KBM Group: Health Services, a national marketing services company and leader in knowledge-based marketing, both digital and traditional direct response.  Areas of focus include strategic planning, database services, customer segmentation, direct-to-consumer lead generation, customer engagement, online marketing, and sales integration.

Previously Lindsay held senior executive roles at:

  • Gorman Health Group, a leading Medicare and federal programs consultancy
  • Healthmarket, one of the country’s first Consumer Directed Healthcare plans
  • Radix Health Connection, a specialized investment-banking and M&A firm
  • Celtic Life Insurance, a small group, individual medical and Medicare insurer

Early in his career Lindsay’s experience included Blue Cross Blue Shield Association, Massachusetts Department of Public Health and Massachusetts General Hospital.

Lindsay has a Masters in Health Administration from Washington University in St. Louis and      a Bachelor of Science in Business Administration from Northeastern University in Boston.

Lindsay is a frequent speaker and author on topics including health care, insurance, marketing, and business strategy. Originally from New York, he is a longtime resident of Chicago.

(My Blog)