Kismet Toksu (My Blog)

photo_toksu.jpg

Kismet Toksu
Senior Consultant
Reden & Anders
McLean, VA
Phone: 703 847-5185
e-Mail: k.toksu@verizon.net

Kismet Toksu joined Reden & Anders as Sr. Consultant and CDHP strategy lead in July 2004. Since the introduction of consumer directed health care in 2000, Kismet has been a pioneer in successfully creating, implementing, selling and communicating consumer choice products and programs with carriers, health plans, employers, TPAs, PBMs, financial institutions and technology companies to support effective and appropriate healthcare consumerism. Kismet is considered a CDHP, consumerism and HSA subject matter expert with experience across all market segments.

Prior to joining R&A, Kismet was President of Candor Consulting, Inc., a successful CDHP practice serving payers and emerging consumer healthcare-focused vendors and served as Vice President for Lumenos, a first mover in consumer directed health care.

While at Lumenos, Kismet led the company’s business development and strategic alliance activities, directly tested consumer choice products with mid-market employers, communicated with and engaged employees and drove the launch of the private-label product. She was an active member of the management team credited with developing and launching the Lumenos plan.

From 1988-2000, Kismet Toksu was a key business builder at Phillips International where she led the launch of Phillips Health Interactive and its profitable e-business unit as Executive Director, served as Senior Vice President of Strategic Marketing for Phillips Business Information (PBI), led the growth of the Phillips Media Group as Vice President/Group Publisher and served in a variety of marketing, sales and content leadership roles. She participated as an active member of the PBI Executive Committee and Phillips International Management Team.

Kismet Toksu graduated from University of Texas and is an active participant on industry boards, as well as, frequent speaker at forums and events. She is a 2005 winner of the prestigious Dalton Pen Award for marketing excellence.

(My Blog)